Instagram- the platform that connects users to brands and people that entertain and inspire and even serves as the right podium for businesses to build their brand identity. The platform has grown into one of the most successful social media networks worldwide, with more than 1 billion users.
Initially, a photo-based platform, the relationship of this app with videos has evolved ever since it introduced the video-sharing feature. Now users can easily create the best video posts and share them on the network. They can even create Instagram Stories, post-long-form videos, and host live events.
Ask the Instagram users, and they will tell you that the problem does not lie in using the platform for posting branded videos. Originally, the problem lies in how to make the best of business videos.
The answer is quite simple- create your video and follow a few video editing tips to make your videos stand out on the platform.
The tips are as follows:
Make the Effective Use of Instagram’s Effects and Features
Of course, there are different video editing tools you can use for spicing up your content. These tools do offer an improved selection of features and effects than what is available with Instagram.
It doesn’t really matter whether you are using a different editing tool altogether for editing your videos; you still need to use some of the in-built features of Instagram while shooting your videos. Or you even have the option of shooting and editing directly from the app.
If you are using Instagram Stories for sharing branded content, make sure to edit your content professionally. Use trending effects and filters that will help your brand get discovered. Also, make it a point to use interactive poll stickers, GIFs, and pain features to add a creative touch to your video.
You can be a bit spontaneous on Instagram Stories, but you cannot afford to leave your feed unfiltered and unedited. You need to post aesthetically appealing videos with a personal touch. This will boost engagement.
Take the Full-Screen Advantage
Bigger is always better when you are creating Instagram visuals. The majority of the users go through the videos on their mobile devices while holding them upright. Therefore, it works to take advantage of the full screen on Instagram.
This entails shooting videos vertically or choosing the vertical shots in place of the horizontal ones during the editing procedure. After all, people, these days do not bother tilting their smartphones for viewing horizontal visuals on full screen.
As far as the aspect ratio is concerned, it is always safe to stay with the 4:5 ratio, with the perfect length being 3 seconds to 1 minute. It is also crucial to follow the right pixel size when resizing videos to be posted on Instagram Stories.
Go with the 1080px X 1920px pixel size to have your video resized in the right way. Remember, by shooting your videos and optimizing them for vertical views, you will be creating an immersive viewing experience for the followers.
Use Dynamic Colors to Make Your Visuals Stand Out
Simply uploading your video on Instagram without any kind of color grading and editing will make the content look dull. Color grading your video will make it appear professional and enticing at the same time. You can use your very own specific style for this purpose.
It will be a great idea to use a good-quality Instagram video editor for this purpose. That’s because the editing tools come loaded with a plethora of settings and features that can help with color grading as well.
Add Animated Stickers in Varied Colors
On Instagram Stories, you will find the creatively animated sticker and video combo. You can add this to your video to change the overall vibe of your content. You have the option of adding holiday stickers or comic-style pictures to make your video more engaging and entertaining.
Have Your Hands on Layering
Experimenting with layering is important not just on Instagram but also on other social media platforms, considering how easy it is for content creators and brands to appear like copies of one another.
Businesses and individuals on social media platforms always follow what’s trending, and this is something more than natural. But if you are really craving to taste success on Instagram, your content must stand out from the rest.
Layering videos over other videos while blending stills with the different moving components is one of the greatest ways to differentiate your content on the platform. Layering is a beneficial effect as it offers any video a kind of added depth and detail. Layering is also one of the best ways of repurposing past content or extra footage.
Add Captions Wherever Possible
Visual content that includes captions generally performs better in comparison to the ones that do not feature captions. That’s because captions make the content available to more individuals, including even those who are deaf or hard of hearing. It even works for individuals who like watching videos on mute.
Also, make sure to choose eye-catching colors and fonts while ensuring they do not go hay-way in the visual. Majority of the Instagram users scroll through their feed in mute mode. Therefore, you must optimize your video in a way that captures attention in the very first second with attractive visual matter and with the audio off.
Choose Thumbnails Wisely
You do not need to think of thumbnails as the first impression of your video, mainly because the reality is that they are actually the first impression of any visual content. Thumbnails are the very first thing that the audiences come across.
Therefore, the thumbnail you choose must have the ability to represent everything your video is about. Going this way, you can bring in a lot of views for your video.
So, what are you waiting for? Now that you are clear on the right steps you must take in editing Instagram videos, it is time for you to jump on the bandwagon and move on collecting praises for your business and its offerings.