The way we market our brands and products has changed exponentially in the last decade. While traditional marketing tactics considered physical editorials, billboards, televised advertising, and PR, today technology has taken over the lot. People no longer are enthusiastic about reading newspapers and print media because everything they need is available at the touch of a screen.
With the latest trends in technology and smartphones bringing quick updates, digital marketing has become the dominating strategy that all businesses look towards.
Ever since the pandemic struck, brick-and-mortar businesses that were never before keen on using the online space suddenly had two alternatives; to evolve or die out with other legacy-based ideologies. The digital space has undergone a massive uphaul in terms of its application. While first, the internet was a fun place for individuals to meet and share fun content, today it is heavily used to mass-market brands and products.
If you’ve been an internet and digital citizen between 2009 and 2022, we’re sure these are only a few of the changes that you witnessed.
Today, this article takes a look at the new ways in which technology is transforming the face of digital marketing, becoming an irreplaceable aspect.
Popular Themes of The 2020s in Digital Marketing
Let’s take a peek at the dominating themes of this decade in terms of digital marketing leveraging the use of technology.
- People-Centric: Even when the Coronavirus pandemic has morphed the way people work and interact with businesses, they will always be the core premise of these markets. Marketing organizations and all businesses will be focusing on heavily digitizing their activities in order to stay in touch with their target audience.
- Resilient Delivery: The last two years have shown us the value of resilience within the system. When things go sideways, a business should be able to quickly respond to these pivots and deliver consistent branding goals.
- Location Independence: Today, remote working has become the new normal where most people do not want to go back to their workspaces. This has given the spotlight to location independence, where businesses can leverage technologies to access customers globally.
Ways in Which Technology Can Be Applied To Digital Marketing
The Internet Of Behaviors (I0B)
If you’re familiar with IoT or the Internet of Things, the Internet of Behaviors is a derivative it the same technology. Similarly, the Internet of Behavior (IoB) combines IoT with data analytics and behavioral science.
What IoB does is try to make sense of human behavior such as buying a product, following their favorite brand on social media, or washing hands in the workplace
With Meta coming up with their massive rebranding and augmented reality remix, there’s a lot for marketers to accomplish in a short span of time. Currently, there are several aspects of Augmented reality that can be leveraged in order to create a great virtual space for your brand on the Metaverse.
The next few years will see brands trying their best to unify their offline and online avatars and create an entirely virtual experience to cater to more customers.
Live Stream Culture
The live streaming culture that was only popular in a few countries around the world in the past is not a very common practice. Today, brands take the time to ensure that their customers and visitors are entertained by creating live events.
Customer engagement takes on a new meaning when businesses create live Q&A sessions, product releases, demos, launch parties, and other such events.
Apart from the development of IoT wearables and devices, there is a high demand for customized customer support. To help cater to customers by meeting them where they are, geolocational support has become a prime aspect of improvement for all.
The concept of local marketing is not new to us since every business has physical outlets and stores across the globe. But today, the use of technology has made these services even more accessible localizing their data and creating contexts that can be understood by all, no matter what language they speak or culture they belong to.
Smart bidding refers to the automated smart bidding techniques curated by Google Ads.
The automation of bidding for ad space has become the talk of the times in the universe of digital marketing. Since the procedure has become pretty straightforward, the element of speculation has taken a step back and now marketers can expect growth as per their investments in these digital ad spaces.
Data analysts and data analytics both have become synonymous with business intelligence today. With the heaps of data being generated by billions of people online today, there is so much that a brand can process to change its marketing strategies. A brand’s SEO strategy can also benefit when used in combination with these advanced data sets, such as competitor and trend analysis.
To glean all the relevant insights such as the number of backlinks generated, abandoned carts, or retention rates, data analytics will be at the forefront of any digital marketing team. By sorting through the vast ocean of data, these professionals can detect trends that can be used to improve their online presence and increase sales.
A huge chunk of the population is leaning towards embracing voice-driven technologies. This can be seen in intelligent assistants like Alexa, Siri and Cortana found across all smart devices. Additionally, the increased use of home assistants has brought about a new wave of convenience to the customers.
Having a business page that is optimized as per the voice search protocols will quickly take you to the top and improve your visibility. With each passing year, technology improves, and voice recognition is not any exception.
With an enhanced accuracy of 95%, it has become as refined as us humans. The key to voice optimization is to integrate phrase-like and long-tailed conversational keywords in order to have a seamless transition.
The year 2022 is the time when we start seeing phenomenal developments in the collaboration of technology with digital marketing. We hope that you found valuable information from this article in order to future-proof yourself!