You know that working in the corporate sector today is vastly different than its predecessors. You’re dependent on technology to give you leverage and edge over your competition. Still, at the same time, you know that despite having a plethora of tools, not all of them get you where you want. Selective mechanisms yield the best results.
According to Ahrefs blog, 43.7% of top-ranking pages on the search engine results contain backlinks.
Backlinks occupy a prominent space in the digital marketing sphere, and here’s why you should learn about them:
What Are Backlinks?
Backlinks are the idea of linking one website to another. Think of it this way, suppose you are website A. You connect your website to website B. Creating this external link gives website B a backlink to your website. There are no limitations to backlinks. They can be in the form of web copy, blogs, or email campaigns.
Backlinks are essential for your digital marketing campaign. It vouches for your website by enhancing its validity and informing the search engine that this website holds merit. The search engine then proceeds to rank this content with a good rank. Making backlinks isn’t easy. You need to find the best ones to create an impact truly.
Importance of Backlinks.
Although this may be a tedious task, you need to navigate various links to find the right ones. However, a simple overlook may cost you your domain authority, which may drop your web page’s ranking. Let’s explore further why finding quality backlinks is essential:
1. It Builds Relationships:
It would help if you had a steady reputation in the business world. Running a business is not an individualistic endeavor and requires effective collaboration to make an impact. The same logic applies in the digital world. Backlinks implore you to reach other websites and blogs and create a connection with them.
This connection allows you to channel your website to other platforms and promote your products. Not only are you utilizing their resources, such as infographics, but you’re also providing them with your content. This outreach translates into long-term relationships and makes your business a highly regarded and trusted one.
2. It Brings Traffic:
You want users to submerge your website with their views. The only want to attract users is to give them the content they’re asking for.
Generally, when users visit a website while surveying the range before, they want to know more about what they see. Suppose you’re a business that sells printers. Maybe your users want to know about the different types of printers.
You can easily find a blog that explains this concept and take it a step further by finding another article with a pie chart to talk about their popularity. The influx of users to engage with your content drives the SEO ranking high.
3. You Gain Exposure:
It would help if you were in the public eye as much as possible. It isn’t limited to developing a social presence and including you getting featured on other websites. When you have diverse content, you will find it’s not only consumers who will seek you out but also other web creators or businesses.
An increase in your features will only mean popularity for your website and exposure to all kinds of demographics. So not only do you get a prominent position in the marketplace.
You can use this new connection to even ask for favors, such as reviewing your latest content or asking for your website’s infographics. It ultimately culminates into a brand name for yourself.
4. How Do Search Engine’s Find You?
You want to land high on the search engine’s results. It is because, with an increasingly competitive market with so many companies that specialize in either the same content or products as you, you want to get noticed first.
Consumers also rarely stray away from the first page and would much rather scroll through what they see instead of going deeper through the search engine pages.
With quality backlinks sprinkled over your content, the search engine can crawl over your website and give you a high spot on the results.
What Are Quality Backlinks?
Knowing the importance of backlinks makes up only half of your concepts. It would help if you found quality backlinks. It is easy to find links, but you introduce either broken or useless links when you don’t know whom you’re linking. Here’s how you can identify what a quality backlink is:
1. Domain Authority:
Go for links with a higher domain authority that means they have a substantial ranking on the search engine’s results and have a good consumer base. It’s the same logic as hiring a new employee. Would you go for someone who has a vague reference or someone who has both experience and authority?
You need to know what to link. If you’re selling computer hardware, you have no business sharing bicycle components. Learn how to connect your content. You can choose to include definitions or examples that build your content. The trick is to stick, not linking simply for the sake of linking.
3. Anchor Text:
These are essentially keywords. The anchor text helps your users find what they’re looking for by simply clicking on the anchor text that contains the link.
4. Contextual Links:
It means that the link fits the context and isn’t out of place. They are editorially in place.
5. Do-Follow vs. No-Follow Links:
Search engines don’t follow no-follow links. You generally use those if you found good information on a low-domain website.
Since you don’t want your SEO getting affected, you would link that website but keep the search engine away. A do-follow link does the opposite; they make sure the search engine follows the link trail and adds them to your ranking.
Backlinks should be a part of your digital marketing plan. It is because they increase the credibility and strength of your website. A good linking strategy brings you a good surge of traffic. It helps you cultivate relationships and, along with giving you a brand name, makes sure the search engine can find you.
Since it is so important, you need to identify the best backlinks for your website. Go for links with high domain authority, relevant to your website, fit the context, be part of an anchor text, and know when to use no-follow or do-follow links.