It’s easier to rank a website or a webpage but what about PDFs? Sometimes, you will have a PDF file, maybe it’s a free eBook or you have written a small checklist that you want to rank.
Looks like a quite hard task, right? Well, not after you complete this article.
We will see how you can easily rank the PDF with ease.
Go for Text Content
The first thing is to go with the text-based PDF file. Instead of copying and pasting the images, you can write the PDF.
Even if you are using graphical PDFs, you will have to make sure that you are using enough text on all the pages. Remember, Google can only check for the text. So, make sure you have it.
When you are creating your PDF, you will have to enter all the metadata for the data. Metadata is nothing but the extra information about your PDF. It can be the date, author name, etc. Make sure you fill up all these data. This will play a very important role in ranking your website.
You can easily edit the metadata from the place where you are creating the PDF. Most people will be using Word to write the text, you can simply head over to File and you will see the properties on the right-hand side. You can edit all the information from there.
One of the most interesting things you can do here is to choose the right name for your PDF. If you can choose the right file name, you have done the work.
So the question is what is the right name? Well, you will have to make sure that the keyword is present in the name of the file. If the keyword is present, you can always rank for it.
Size of PDF
If you want to rank PDF, you will have to make sure that your PDF is less in size. How can you do that? Well, you can always use the 2PDF Compressor.
It’s the best way using which you can compress the file. It allows you to compress the file with just a few clicks. This will help you in ranking better. If you are planning to rank #1 on Google, you surely need to compress it.
It’s important to have the original content. All the search engines can easily detect duplicate content. If there is duplicate content on your PDF, they will never rank your PDF file.
So, you will have to make sure that you have the original content. You can also make the content SEO friendly by adding all the keywords. This will increase the chance of ranking.
More Tips to Reach More People Organically
Here are few tips that you can use that will help you rank on Google but indirectly.
- Convert the PDF to another format and try to use the other files to rank. You can always use the 2PDF service to convert PDF to other formats.
- You can always write a blog post about your PDF file. Keeping the PDF name in the title and adding “free download” in the blog title will surely attract many people.
- If it’s free and you want the downloads, you can surely send it to other websites and ask them to upload the PDFs.
- If it’s paid PDF, you can split the PDF using 2PDF and then offer the first few pages for free.
- Create an awesome cover image that you can use for the PDF.
- If it’s a book, you can also create a mockup image.
To conclude, this is how you can easily rank your PDF file. Make sure you follow all the strategies given here and you will surely see your PDF file on the top page. This is how you can rank your PDF.